BANKING • MIGRATION • DIGITAL TRANSFORMATION

Transforming Legacy CMS to Sitefinity DXP for a Leading Bulgarian Bank

Complete platform migration empowering the marketing team with content autonomy, system integrations, and performance optimization resulting in 2+ years of ongoing partnership.

Sitefinity Migration Custom Integrations Custom Forms Multi-Language Support Performance Optimization

THE CHALLENGE

Legacy CMS Bottleneck Limiting Marketing Agility

The bank's old proprietary content management system required marketing teams to prepare content and submit it to the IT department for deployment to production. This manual handoff process created significant operational friction, slowing the bank's ability to respond to market opportunities and execute marketing strategies effectively.

Manual Deployment Bottleneck

Content required IT team intervention for every deployment, creating delays between marketing preparation and live publication.

Marketing Team Dependency

Marketing teams unable to independently manage content, limiting their ability to respond quickly to competitive market conditions.

Limited Functionality

Proprietary system lacked modern features for dynamic content, system integrations, and customer engagement capabilities.

Operational Inefficiency

Slow go-to-market velocity compromising the bank's competitive position in a dynamic financial services landscape.

THE SOLUTION

Sitefinity DXP Migration with Strategic Integrations

We migrated the bank to Sitefinity DXP, leveraging both out-of-the-box capabilities and custom development to empower the marketing team with content autonomy and enable seamless system integrations that accelerated business operations.

Content Editor Autonomy

Sitefinity's built-in content management features enabled marketing teams to directly publish and manage website content without IT intervention, dramatically accelerating time-to-market.

System Integrations & Automation

Connected backend systems to push data to the website automatically (public offers), and built custom form functionality enabling customers to book meetings with bank representatives, with reschedule capabilities integrated to internal systems.

Enhanced Customer Engagement

Introduced related product lists for cross-selling, contextual forms attached to bank products, and embedded credit calculators enabling customers to make informed financial decisions directly on the platform.

Multi-Language & Performance Optimization

Refined search translations, filters, and paging for seamless multi-language experience. Overhauled performance bottlenecks, optimized URLs, and ensured cookie compliance for faster load times and smooth navigation.

Ongoing Strategic Partnership

Provided 2+ years of continuous technical consultation, quality assurance, and development support ensuring the bank's digital transformation success and market leadership position.

Facing Similar Legacy CMS Challenges?

Content management systems that slow your teams down and limit marketing agility require modernization. Let's explore how Sitefinity can empower your organization with content autonomy and strategic integrations.

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